Saturday, October 27, 2007

Quid Quo Pronoun

Eliminating personal pronouns like "I," "you," "he/she" and "we" may lighten the tone. This is particularly true when there is no request for feedback.



For example,

"we are recommending that you move off of the Sonic25 platform..."

becomes...

"moving off the Sonic25 platform is recommended..."

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"I examined your infrastructure..."

becomes...

"After a review of the infrastructure..."

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"You should add more servers for peak loads..."

becomes...

"In our experience, adding additional servers will minimize the effects of peak loads..."

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