Wear and Care

Avoiding the word "care" can help head off trouble at the pass.




For example,

"If we don’t care about cross platform support then there are several solutions we could deploy."

becomes...

"If cross platform support is a low priority then another solution can be deployed instead."

From Head to Know

Avoiding "as you know..." may help create a positive tone, particularly if readers don't know, or don't agree with what's being communicated.



For example,

"As you know, MeetingExpress is the only true cross platform solution."

becomes...

"MeetingExpress is the only solution we evaluated that works on Mac and Windows."

Exageratation Inclination

Removing superlatives can make technical communications more authoritative.



For example,

"The Sonic25 platform blows away the competition and is immensely better than anything else available."

becomes...

"In our tests, the Sonic25 platform scored higher than competing technologies."

Aware's a Bear

Avoiding "aware" and "awareness" can make readers feel more comfortable.




For example,

"I’m very aware how important this is."

becomes...

"This is a very high priority. "

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"I don't think you're aware how important this project is. "

becomes...

"In my opinion, this project needs to be made a high priority."